Bio + Philosophy

My design work began in the mid-90s.

From a marketing firm to an advertising agency, I ultimately went on to become co-owner and creative director in a new business for 17 years before spinning off in 2015 with my own endeavor, SEDA INC. One year later, I accepted a major role as creative director for a 12-hospital health network with a 45+ person marketing team.

I believe creativity is about being highly attuned—from listening to your unique vision to feeding that fire in my belly to deliver something amazing.

My passion for design is born from these energetic vibes.